Shine On

Shine Orthodontics designs smiles for their patients that make them radiate with confidence. We crafted a brand for them that hinges on that concept and conveys optimism and warmth. For their grand opening, we created a suite of identity and marketing pieces that included a logo design, website, and print collateral. The cornerstone piece of their newly launched brand was a logo that blends teeth shapes with a sunburst hidden in the negative space. The combination of the dental elements and the bright sunburst speaks to the transformative power of a radiant smile. Because a visit to the orthodontist normally inspires anything but feelings of calm, the color palette for their brand was intentionally crafted to soothe and relax.