Mush Love

Client: The Mindful Mushroom  // Denver, CO

The Mindful Mushroom was founded by an RN who wanted to bring natural and holistic methods of healing straight to peoples homes. Having lost faith in the medicinal industry’s reliance on drugging a problem rather than fixing the root cause, The Mindful Mushroom’s founder was passionate about promoting healthy ways of eating and living. One such miracle food she was passionate about was mushrooms, particularly oyster mushrooms for their potent medicinal properties and low maintenance care. To launch her grow-your-own mushroom kit business, she needed marketing pieces that appealed to foodies, the health conscious, and gourmet chefs alike. I crafted a brand that was both upscale and serene, that championed the mushrooms and also the healthy and conscientious lifestyle that they could help contribute to.