Shine On
Client: Shine Orthodontics // Denver, CO
Shine Orthodontics designs smiles for their patients that make them radiate with confidence. We crafted a brand for them that hinges on that concept and conveys optimism and warmth. For their grand opening, we created a suite of identity and marketing pieces that included a logo design, website, and print collateral. The cornerstone piece of their newly launched brand was a logo that blends teeth shapes with a sunburst hidden in the negative space. The combination of the dental elements and the bright sunburst speaks to the transformative power of a radiant smile. Because a visit to the orthodontist normally inspires anything but feelings of calm, the color palette for their brand was intentionally crafted to soothe and relax.
![shine-1 Shine Orthodontics - Compel Company](https://compelcompany.com/wp-content/uploads/shine-1.jpg)
![shine-2 Shine Orthodontics - Compel Company](https://compelcompany.com/wp-content/uploads/shine-2.jpg)
![shine-3 Shine Orthodontics - Compel Company](https://compelcompany.com/wp-content/uploads/shine-3-1.jpg)
![shine-4b Shine Orthodontics - Compel Company](https://compelcompany.com/wp-content/uploads/shine-4b.jpg)